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Category
Reach & Visibility
Engagement & Time Spent
Cost Efficiency
Measurability & Data
Brand Equity & CSR
Billboard ads
High visibility but location-locked
2-3 second glance
Expensive; high CPM.
No real data.
Prestige only.
Influencers
Strong niche reach; weak for rural
15-60 second watch/read.
Variable; ROI tied to authenticity
Metrics exist but inflated.
Relies on personality alignment.
Branded Free WIFI
Physical + digital; guaranteed exposure.
5-15 minute sessions; repeat logins.
Infra + ops; recurring exposure
Traceable and Truthful data
Marketing ROI + CSR goodwill; brand = community enabler.
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